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Maximizing booth traffic from interested attendees helps Exhibitors increase the number of qualified leads available from their trade show investment and hopefully increases ROI. However, traditional Email Marketing tools like Mailchimp, Constant Contact, and Salesforce et al. require the Exhibitor to have access to the recipient (Registered Attendee) list, which poses challenges in scenarios where attendee lists are protected by privacy regulations or policies. In such cases, platforms like eShowMail by Event Technologies provide a compliant and effective solution, allowing exhibitors to email attendees indirectly while safeguarding attendee data. Why Exhibitors Can’t Access Attendee Lists:…
Expo! Expo! 2024 is being held December 17-19 in Los Angeles, CA and for an eighth (8th) year, IAEE will be offering Event Technologies’ eShowMail system to a limited number of exhibitors to increase awareness and boost traffic. Event Technologies will be on site in booth #2123 featuring three (3) technologies that increase revenue and reduce costs. eShowMail Self Service exhibitors create their own pre-show marketing emails pre-formatted templates exhibitor’s html exhibitors send test emails, schedule and approve the emails system sends the emails and protects the registration DB eShowMail Custom exhibitors create their own…
Trade show organizers have a crucial role in attracting the right audience to their events. However, Exhibitors must excel in pre-show marketing to attract attendees to their booths. Here are some effective strategies that have proven to help them: Leverage Matchmaking in Registration Systems: Utilize matchmaking features in event registration systems to plan agendas in advance. Implement Pre-Show Email Marketing: Send targeted emails to attendees before the event to increase awareness and interest. Use Event Mobile Apps: Network with attendees through event apps, but note that adoption rates are below 50%. The attendee database is…

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eShowMail
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eShowMail Self Serve
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eShowLeads
Lead Retrieval with or without the Barcode.